True North Spins Its Web Anew

True North Communications this week relaunches its CPS Interactive unit as SixtyFootSpider, with plans to make the agency as well-known in the field as competitors Razorfish or DoubleClick.

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Bibliographic Details
Published in:Adweek 1999-12, Vol.21 (50), p.7
Main Authors: Hill, J. Dee, Dawson, Angela
Format: Article
Language:English
Subjects:
Advertising agencies
Alliances
Divisions
Interactive marketing
Name changes
Repositioning
Services
Online Access:Get full text
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Description
Summary:True North Communications this week relaunches its CPS Interactive unit as SixtyFootSpider, with plans to make the agency as well-known in the field as competitors Razorfish or DoubleClick.
ISSN:0746-892X