E-mail template essentials, plus maximizing your content

Questions on b-to-b message templates, newsletter content, and increasing conversion rates for e-mail newsletter content are answered. E-mail templates help you focus on the content of your e-mail rather than the format. But while e-mail templates can speed up the process of creating and delivering...

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Bibliographic Details
Published in:B to B 2006-09, Vol.91 (12), p.32
Main Authors: Robinson, Tricia, Foster, Heather
Format: Magazinearticle
Language:English
Subjects:
Audiences
Business to business commerce
Business-to-business advertising
E-mail marketing
Electronic mail systems
Forecasts and trends
Internet
Logos
Marketing
Methods
Search engines
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Summary:Questions on b-to-b message templates, newsletter content, and increasing conversion rates for e-mail newsletter content are answered. E-mail templates help you focus on the content of your e-mail rather than the format. But while e-mail templates can speed up the process of creating and delivering campaigns, it is important to incorporate the necessary components to ensure a successful message. Prospective buyers seek content through all stages of the buying cycle to gain more information on solutions that fit their business needs. Marketers need to clearly set out in their e-mail newsletters what the buyer is going to learn by reading the content. You can do this by clearly defining the nature of the content in the title and have the content written in simple terms and with an easy-to-follow layout.
ISSN:1530-2369
1944-7752