Marketing ROI: What's next?

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Bibliographic Details
Published in:B to B 2004-02, Vol.89 (2), p.11
Main Author: LaPointe, Pat
Format: Magazinearticle
Language:English
Subjects:
Forecasts and trends
Marketing
Rate of return
Online Access:Get full text
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ISSN:1530-2369
1944-7752