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Canadian industry overview

Since it lost a staggering C$5.1 billion between 1991 and 1993, the Canadian pulp and paper industry has steadily rebounded due to improved economic and market conditions, increased advertising expenditures and limited capacity growth in major grade segments. By mid-1995, a retrenched Canadian indus...

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Bibliographic Details
Published in:Pulp & Paper 1996-01, Vol.70 (1), p.91
Main Authors: Deking, N, Garcia, D.A, Miller, A, Routson, J.K, Marshall, C, McLaren, J, Keaton, D, Mies, W.E
Format: Magazinearticle
Language:English
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Summary:Since it lost a staggering C$5.1 billion between 1991 and 1993, the Canadian pulp and paper industry has steadily rebounded due to improved economic and market conditions, increased advertising expenditures and limited capacity growth in major grade segments. By mid-1995, a retrenched Canadian industry began posting record profits due to continued strong demand and high prices in key market segments. Although pulp markets began to weaken in late 1995, the outlook is generally positive for newsprint and export markets other than the US, where moderately strong demand is expected to continue in 1996.
ISSN:0033-4081