Thinking About THINKING: Harnessing the Brain's POWER.(Brief Article)

The brave new science of cognition, or the study of how people (and sometimes animals or computers) learn and comprehend information, has mapped out the parameters of working memory, learned the significance of appearance and novelty, and watched minds at work, firing and forming connections. Much o...

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Bibliographic Details
Published in:Communication World 1999-10, Vol.16 (9), p.20-20
Main Author: Recca, Lee
Format: Magazinearticle
Language:English
Subjects:
Brain
Brain research
Cognition
Cognition & reasoning
Communication
Gender differences
Memory
Product development
Product lines
Short-term memory
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Summary:The brave new science of cognition, or the study of how people (and sometimes animals or computers) learn and comprehend information, has mapped out the parameters of working memory, learned the significance of appearance and novelty, and watched minds at work, firing and forming connections. Much of the work in cognitive science is reinforcing the validity of the art of communication. For instance, in preparing an outline, 3 to 5 main points are considered the ideal. Clear organization of the text helps the mind prepare to be receptive in developing an internal memory structure to accommodate and conform to the author's intended message.
ISSN:0744-7612