The mill scene

Mill executives describe recent initiatives their companies have taken to better serve customers' needs, present their outlook on demand patterns in 1996 for the products they produce, and discuss the importance of service centers as marketing partners. The contributing executives include T. Gr...

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Bibliographic Details
Published in:Metal/center news 1996-01, Vol.36 (3), p.4-4
Main Authors: Rutherford, Bob, Brown, William M, Wilson, Robert G, Gardiner, David A
Format: Magazinearticle
Language:English
Subjects:
Customer services
Demand
Executives
Initiatives
Manycompanies
Market strategy
Service centers
Steel industry
Online Access:Get full text
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Summary:Mill executives describe recent initiatives their companies have taken to better serve customers' needs, present their outlook on demand patterns in 1996 for the products they produce, and discuss the importance of service centers as marketing partners. The contributing executives include T. Grant John, VP-commercial of Lukens Inc., Fred Boling, VP and general manager of Mid-West Co., and Russell H. Lawley, manager-division marketing of National Steel Corp.
ISSN:0539-4511