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Sales meets human resources
Bruce J. Himelstein, senior vice president of sales and marketing for The Ritz-Carlton Hotel Co., discusses how he finds qualified candidates for sales positions. Himelstein's strategy was to bring on board a dedicated HR professional just for sales and marketing. The company recently hired an...
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Published in: | Sales and Marketing Management 2003-07, Vol.155 (7), p.64 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | Bruce J. Himelstein, senior vice president of sales and marketing for The Ritz-Carlton Hotel Co., discusses how he finds qualified candidates for sales positions. Himelstein's strategy was to bring on board a dedicated HR professional just for sales and marketing. The company recently hired an HR professional. Her duties are clear - using Talent Plus referrals, she identifies not only established sales stars, but those up-and-comers with the ability, dedication, and creative selling skills to be the next generation of sales and marketing leaders for the growing number of Ritz-Carlton hotels and resorts worldwide. |
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ISSN: | 0163-7517 |