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Goodrich retread

BF Goodrich has retread itself over the past decade, morphing from a stodgy maker of tires and specialty chemicals into a leading manufacturer and supplier of aerospace and engineered industrial products. The performance of CEO David Burner is evidence of how one executive and his team is turning ar...

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Bibliographic Details
Published in:Chief Executive 2001-08 (170), p.66
Main Author: Burton, Jonathan
Format: Article
Language:English
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Online Access:Get full text
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Summary:BF Goodrich has retread itself over the past decade, morphing from a stodgy maker of tires and specialty chemicals into a leading manufacturer and supplier of aerospace and engineered industrial products. The performance of CEO David Burner is evidence of how one executive and his team is turning around a once top-flight company that had fallen into a rut. But storm clouds are gathering around the US aerospace industry as the economy has slowed, and Goodrich, like its rivals, is searching for smoother altitude. With all of Goodrich's big changes, it seems puzzling that stock investors have not rewarded the company's efforts.
ISSN:0160-4724