The global mindset

Realizing the value of being global is rooted not in structure, but in people. Borderless businesses approach the world as one market, but deal locally with cultural and business diversity. Local business decisions have to respond both to local needs and to creating global value. A global company di...

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Bibliographic Details
Published in:Chief executive (New York, N.Y. 1977) N.Y. 1977), 1998-01, p.6
Main Author: Somerville, Iain
Format: Magazinearticle
Language:English
Subjects:
Alliances
Competition
Global economy
Globalization
Ink jet printers
Intangible assets
Managers
Multinational corporations
Strategic management
Tariffs
Value chain
Value creation
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Summary:Realizing the value of being global is rooted not in structure, but in people. Borderless businesses approach the world as one market, but deal locally with cultural and business diversity. Local business decisions have to respond both to local needs and to creating global value. A global company distributes its assets in a way that draws on the world's best ideas and technologies.
ISSN:0160-4724