The global mindset
Realizing the value of being global is rooted not in structure, but in people. Borderless businesses approach the world as one market, but deal locally with cultural and business diversity. Local business decisions have to respond both to local needs and to creating global value. A global company di...
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Published in: | Chief executive (New York, N.Y. 1977) N.Y. 1977), 1998-01, p.6 |
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container_title | Chief executive (New York, N.Y. 1977) |
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creator | Somerville, Iain |
description | Realizing the value of being global is rooted not in structure, but in people. Borderless businesses approach the world as one market, but deal locally with cultural and business diversity. Local business decisions have to respond both to local needs and to creating global value. A global company distributes its assets in a way that draws on the world's best ideas and technologies. |
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identifier | ISSN: 0160-4724 |
ispartof | Chief executive (New York, N.Y. 1977), 1998-01, p.6 |
issn | 0160-4724 |
language | eng |
recordid | cdi_proquest_reports_212099426 |
source | ABI/INFORM Global |
subjects | Alliances Competition Global economy Globalization Ink jet printers Intangible assets Managers Multinational corporations Strategic management Tariffs Value chain Value creation |
title | The global mindset |
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