Guerilla warfare in the technology jungle. (the use of information technology in strategic planning)

CEOs must be able to comprehend the effect that information technology can have on their competitive position. Innovation comes from people, not computers. The job of the CEO is to create a business climate that is conducive to innovation, using computers as a tool. Executives should be wary of tech...

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Bibliographic Details
Published in:Chief executive (New York, N.Y. 1977) N.Y. 1977), 1988-09 (47), p.62
Main Author: Vogt, Eric E
Format: Magazinearticle
Language:English
Subjects:
Automation
Chief executive officers
Corporations
Information management
Information technology
Management
Personal computers
Roles
Strategic planning (Business)
Online Access:Get full text
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Summary:CEOs must be able to comprehend the effect that information technology can have on their competitive position. Innovation comes from people, not computers. The job of the CEO is to create a business climate that is conducive to innovation, using computers as a tool. Executives should be wary of technical jargon that is used to mask meaningless or misleading information. The best way for an executive to learn how to use computers is to solve a business problem using a personal computer. The executives who get the most out information technology will be those who combine business experience with an understanding of computer technology.
ISSN:0160-4724