BMWfilms.com

BMWfilms.com's "The Hire," is a clever hybrid of cinema and ad campaign. The five short films that comprise "The Hire" are mesmerizing hit-and-run paens to one of the oldest genres in moviemaking - the car chase. Since premiering April 26 on BMWfilms.com, the films have appe...

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Bibliographic Details
Published in:Adweek 2001-11, Vol.42 (46), p.5
Main Author: Howe, Jeff
Format: Article
Language:English
Subjects:
Advertising
Advertising agencies
Advertising campaigns
Advertising media
Automobile industry
Awards & honors
Breweries
Case studies
Distribution costs
Motion picture directors & producers
Online advertising
Online services
Services
Short films
Transportation equipment industry
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Summary:BMWfilms.com's "The Hire," is a clever hybrid of cinema and ad campaign. The five short films that comprise "The Hire" are mesmerizing hit-and-run paens to one of the oldest genres in moviemaking - the car chase. Since premiering April 26 on BMWfilms.com, the films have appeared as media buys on Independent Film Channel and Bravo. The films have been downloaded more than 10 million times, according to BMW, and the shorts themselves were widely praised, receiving broad attention from the general press.
ISSN:0199-2864