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Choosing who to wire to whom

Just as every company needs a telephone and business cards to do business, today every company needs a presence on the World Wide Web, if only to provide basic information to employees, vendors, customers, and investors. Before a company changes how it does business to accommodate the Internet, it s...

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Bibliographic Details
Published in:Iron Age New Steel 2001-04, Vol.17 (4), p.18
Main Author: Pinkus, Allen L
Format: Article
Language:English
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Summary:Just as every company needs a telephone and business cards to do business, today every company needs a presence on the World Wide Web, if only to provide basic information to employees, vendors, customers, and investors. Before a company changes how it does business to accommodate the Internet, it should make sure that it understands its business processes. There are 4 approaches a company can take to using the Internet: 1. B2U (business to yourself), 2. extended B2U, 3. B2B (business to business), and 4. B2C (business to consumer). What all these approaches have in common is the need for a back-office "e-backbone" to execute all the functions from recording a sale to filling an order to processing payments automatically.
ISSN:1074-1690