Sears Really Has More On Your Life; Sears' stalwart venture into the murky end of social networking with spyware is a harbinger of invasive, targeted marketing to come

Unlike social networking giant Facebook's retreat from using member's personal information and habits for targeted advertising, Sears remains unapologetic for installing spyware on members of its "My SHC Community." As security specialists at Computer Associates have reported ove...

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Bibliographic Details
Published in:Baseline 2008-01 (80)
Main Author: Walsh, Lawrence
Format: Article
Language:English
Subjects:
Advertising
Consumer protection
Department stores
Digital marketing
Market strategy
Personal information
Privacy
Social networks
Software
Online Access:Get full text
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Summary:Unlike social networking giant Facebook's retreat from using member's personal information and habits for targeted advertising, Sears remains unapologetic for installing spyware on members of its "My SHC Community." As security specialists at Computer Associates have reported over the past several weeks, the Sears social network surreptitiously installs tracking software on member's PCs, capturing intelligence on everything from the towels they buy at competitors to the bank account...
ISSN:1541-3004