Hispanic affiliates post a strong May

Hispanics are watching more Spanish-language TV, according to the just-released May sweeps data from Nielsen Media Research. So much so that in many markets, even those where Univision has launched a Telefutura affiliate for a third Hispanic TV outlet, viewing of Spanish TV has increased.

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Bibliographic Details
Published in:Mediaweek 2002-06, Vol.12 (22), p.9
Main Author: Bachman, Katy
Format: Magazinearticle
Language:English
Subjects:
Company market share
Economic aspects
Hispanic Americans and mass media
Hispanic Americans in mass media
Hispanic people
Market share
Nielsen ratings
Ratings & rankings
Spanish language
Television broadcasting
Television broadcasting industry
Television stations
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Summary:Hispanics are watching more Spanish-language TV, according to the just-released May sweeps data from Nielsen Media Research. So much so that in many markets, even those where Univision has launched a Telefutura affiliate for a third Hispanic TV outlet, viewing of Spanish TV has increased.
ISSN:1055-176X