Debunking the commercial profilers' claims

Consumer data can be used to lower costs and pass savings onto the consumer. However, the data profilers, and especially those in the financial services markets, have not proved their case that savings have been passed onto consumers. In the supermarket shopping card context, evidence suggests that...

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Bibliographic Details
Published in:Privacy Journal 2003-08, Vol.29 (10), p.3
Main Authors: Hoofnagle, Chris Jay, Smith, Kerry
Format: Article
Language:English
Subjects:
Business community
Consumer protection
False information
Fraud
Information industry
Pricing policies
Right of privacy
Online Access:Get full text
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Summary:Consumer data can be used to lower costs and pass savings onto the consumer. However, the data profilers, and especially those in the financial services markets, have not proved their case that savings have been passed onto consumers. In the supermarket shopping card context, evidence suggests that consumer information collection from "loyalty card" programs do not create savings for individuals.
ISSN:0145-7659