Winslow's Coffee Spots Introduce Perky `Joe'

The Hayes Group has created a 30-second television commercial and several radio spots for New England Coffee's Winslow's Gourmet Coffee brand. The ads carry the tagline, "For the people" and feature Joe, a self-styled coffee revolutionary whose goal is a gourmet cup of coffee at...

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Bibliographic Details
Published in:Adweek (New England ed.) 1998-03, Vol.35 (10), p.5
Main Author: Gianatasio, David
Format: Article
Language:English
Subjects:
Advertising agencies
Advertising campaigns
Coffee
Radio advertising
Television advertising
Winslow, John
Online Access:Get full text
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Summary:The Hayes Group has created a 30-second television commercial and several radio spots for New England Coffee's Winslow's Gourmet Coffee brand. The ads carry the tagline, "For the people" and feature Joe, a self-styled coffee revolutionary whose goal is a gourmet cup of coffee at a great price.
ISSN:0888-0840