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Mergers and aquisitions from the buyer's point of view

Buying a company satisfies the needs of manufacturers that have maximized internal growth potential or are striving to ensure survival in the future. Every buyer targets specific companies or industry segments that are a good fit with its particular objectives. However, the overarching goals of acqu...

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Bibliographic Details
Published in:Apparel industry magazine 1999-09, Vol.60 (9), p.148
Main Author: Kestenbaum, Richard
Format: Magazinearticle
Language:English
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Online Access:Get full text
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Summary:Buying a company satisfies the needs of manufacturers that have maximized internal growth potential or are striving to ensure survival in the future. Every buyer targets specific companies or industry segments that are a good fit with its particular objectives. However, the overarching goals of acquirer are the same: increasing long-term profitability, gaining market share and growing. The most common approach is for a buyer to contact a potential seller, express interest in some form of relationship, and set up a meeting. Financial buyers are at a disadvantage when bidding against strategic buyers because they will not benefit from synergies.
ISSN:0192-1878