Beating Mitsubishi

The media mix we eventually agreed upon included broadcast and cable TV spots in the state's top four markets (Mitsubishi Motors uses television advertising almost exclusively), newspaper ads, moving billboards (to back up street demonstrations and press conferences), bumper stickers and severa...

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Bibliographic Details
Published in:Campaigns & elections (2010) 2000-07, Vol.21 (6), p.44
Main Author: Shea, Michael P
Format: Magazinearticle
Language:English
Subjects:
Advertising campaigns
Corporate responsibility
Environmental economics
Environmental impact
Environmentalists
Labor unions
Lobbyists
Political alliances
Politics
Press conferences
Television advertising
Whales & whaling
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Summary:The media mix we eventually agreed upon included broadcast and cable TV spots in the state's top four markets (Mitsubishi Motors uses television advertising almost exclusively), newspaper ads, moving billboards (to back up street demonstrations and press conferences), bumper stickers and several flights of mail to both the IFAW and NRDC lists. Searching for other targets of opportunity, Phil brought on Mike Rice of the national research firm Varoga & Rice to help identify Mitsubishi's massive holdings and enormous corporate structure, and to help identify public pension fund investments in Mitsubishi's stock.
ISSN:2160-603X