Polling pitfalls: 10 cautions

Survey research is a process that's easily misunderstood, misused, abused and overused. Ten potential pitfalls for pollsters and their clients to remember are discussed.

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Bibliographic Details
Published in:Campaigns & elections (2010) 1998-09, Vol.19 (9), p.60
Main Author: O'Neill, Harry W
Format: Magazinearticle
Language:English
Subjects:
Politics
Polls & surveys
Professional standards
Online Access:Get full text
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Description
Summary:Survey research is a process that's easily misunderstood, misused, abused and overused. Ten potential pitfalls for pollsters and their clients to remember are discussed.
ISSN:2160-603X