Privacy concerns take centre-stage as high-profile RFID pilots begin

Tesco is in the middle of a three-month pilot using Gillette's RFID-tagged products in one of its stores in Cambridge, UK. The retailer has been backing RFID initiatives for some time, but has now gone public about the potential it sees for RFID in the supply chain. Many commentators have latch...

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Bibliographic Details
Published in:Frontline Solutions 2003-03, Vol.12 (2), p.52
Main Author: Roberts, Simon
Format: Article
Language:English
Subjects:
Consumer protection
Consumers
Inventory control
Pilots
Privacy
Radio frequency identification
Retail stores
Right of privacy
Supply chains
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Summary:Tesco is in the middle of a three-month pilot using Gillette's RFID-tagged products in one of its stores in Cambridge, UK. The retailer has been backing RFID initiatives for some time, but has now gone public about the potential it sees for RFID in the supply chain. Many commentators have latched on to what they see as the big brother aspects of RFID technology. One consumer group says that the adoption of such a system will have chilling effects on consumers' ability to escape the surveillance of manufacturers, retailers and marketers.