tools of the online trade

Craigslist.com, which began in 1995 just for the San Francisco market, has since expanded into cities nationwide. Craigslist generates 7% of rentals for AvalonBay Communities Inc, which consists of 50,000 luxury apartments in about 180 market communities across the country. In addition to having a W...

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Bibliographic Details
Published in:Journal of Property Management 2008-07, Vol.73 (4), p.32
Main Author: Wagner, Karen L
Format: Article
Language:English
Subjects:
Advertising
Apartments
Digital marketing
Internet
Leases
Online advertising
Property management
Rentals
Web services
Websites
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Summary:Craigslist.com, which began in 1995 just for the San Francisco market, has since expanded into cities nationwide. Craigslist generates 7% of rentals for AvalonBay Communities Inc, which consists of 50,000 luxury apartments in about 180 market communities across the country. In addition to having a Web site where consumers can instantly link to property data, an online classified ad should be professional looking, yet not overloaded with information. It needs to be a clean ad. It should include high-quality photographs, but not so many that readers become overwhelmed or bored and move on to the next one. The appeal of using a free online service is that it doesn't cut into the budget. What it may cut into, however, is time. Property managers accustomed to handing over information to an advertising account representative to create their ads may find themselves doing the work instead.
ISSN:0022-3905