'Tech team' speeds product development

Many companies do not take full advantage of the expertise and creativity that their employees can bring to developing a new product or reformulating an existing one. The "tech team" approach can cut normal development time in half. The team consists of employees currently involved in deve...

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Bibliographic Details
Published in:Marketing news 1994-05, Vol.28 (11), p.9
Main Author: Tucker, Richard J
Format: Article
Language:English
Subjects:
Advantages
Committees
Consumers
Employees
Food processing industry
Market strategy
Marketing
Meetings
Product development
Product reviews
R&D
Research & development
Teamwork
Online Access:Get full text
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Summary:Many companies do not take full advantage of the expertise and creativity that their employees can bring to developing a new product or reformulating an existing one. The "tech team" approach can cut normal development time in half. The team consists of employees currently involved in developing, producing and marketing the product in question. Although subject to review by management, the team must be imbued with an entrepreneurial spirit.
ISSN:0025-3790