New Microcomputers Offer More Incentive to Be an Entrepreneur

Compaq Computer Corp.'s latest model of microcomputer, the DP-386, is the first micro to use Intel's 80386 microprocessor. The new chip technology brings micros into the realm of the 32-bit central processing units that currently are used in most mainframe systems. Because the computer has...

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Bibliographic Details
Published in:Marketing News 1987-02, Vol.21 (5), p.2
Main Author: McWilliams, Robert D
Format: Article
Language:English
Subjects:
Competition
Entrepreneurs
Implementations
Motivation
Opportunity
Personal computers
Self employment
Technological change
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Summary:Compaq Computer Corp.'s latest model of microcomputer, the DP-386, is the first micro to use Intel's 80386 microprocessor. The new chip technology brings micros into the realm of the 32-bit central processing units that currently are used in most mainframe systems. Because the computer has become the most important means of production for the modern research company, the new, affordable technology offers the potential for a new entrepreneurial trend in the research industry. Computer capacity and speed to conduct research on a commercial scale will no longer be limited to large companies. New research entrepreneurs will have the means to produce superior service at a lower cost due to lower computer overhead. They also will have a competitive advantage from a greater flexibility and responsiveness in research design, data analysis, and reporting results.
ISSN:0025-3790