CPS Interactive relauched as SixtyFootSpider

True North Communications recently relaunched its CPS Interactive unit under the name SixtyFootSpider, and aims to make it as well-known as competitors Razorfish and DoubleClick. SixtyFootSpider will cast an acquisitions web across the US next year as it seeks a national presence, said general manag...

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Bibliographic Details
Published in:Adweek 1999-12, Vol.49 (50), p.5
Main Authors: Hill, J Dee, Dawson, Angela
Format: Article
Language:English
Subjects:
Advertising agencies
Corporate objectives
Name changes
Online Access:Get full text
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Summary:True North Communications recently relaunched its CPS Interactive unit under the name SixtyFootSpider, and aims to make it as well-known as competitors Razorfish and DoubleClick. SixtyFootSpider will cast an acquisitions web across the US next year as it seeks a national presence, said general manager Terry Young.
ISSN:0199-4743