Are MVNO's false friends?

3G licence holders, desperate to cut costs, are keenly assessing the possibility of partnering with mobile virtual network operators (MVNOs). While the strict definition of an MVNO includes only those companies which have their own SIM cards, their own IN (intelligent network) platform and perhaps t...

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Bibliographic Details
Published in:Telecommunications International 2001-11, Vol.35 (11), p.12
Main Author: Parsons, Ross
Format: Article
Language:English
Subjects:
Alliances
Brand loyalty
Brand names
Customer services
Marketing
Telecommunications industry
Virtual networks
Online Access:Get full text
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Summary:3G licence holders, desperate to cut costs, are keenly assessing the possibility of partnering with mobile virtual network operators (MVNOs). While the strict definition of an MVNO includes only those companies which have their own SIM cards, their own IN (intelligent network) platform and perhaps their own exchange, there are many companies buying capacity wholesale from the mobile operators and selling it on to their own customer base. However, while non-telecoms companies with strong brands and loyal customers offer mobile operators the chance to increase network usage (and cut marketing and services provision costs) there is a longterm danger in striking such deals.
ISSN:1534-9594