W-LAN trials and tribulations

Mobile operators are under more pressure than ever to win and retain corporate customers. Quality, not quantity, of customers is what the major players are after. For most mobile network operators this means a seismic shift in their marketing operations as they struggle to come to terms with the nee...

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Bibliographic Details
Published in:Telecommunications International 2001-10, Vol.35 (10), p.41
Main Author: Parsons, Ross
Format: Article
Language:English
Subjects:
Airports
Customer retention
Customer services
Hotels & motels
Internet
Interoperability
Local area networks
Marketing
Network interface cards
Network security
Service introduction
Software
Wireless access points
Wireless carriers
Wireless networks
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Summary:Mobile operators are under more pressure than ever to win and retain corporate customers. Quality, not quantity, of customers is what the major players are after. For most mobile network operators this means a seismic shift in their marketing operations as they struggle to come to terms with the needs of corporate customers. The essence of that struggle is this--the wireless demands of business customers can be simply summed up but are not so easy to meet.
ISSN:1534-9594