Toyota's ROM-a-thon

Within a week of readying 10,000 CD-ROMs to show off Toyota's product line, all the free disks had been snapped up by consumers. Nearly 2,500 consumer calls were logged in one day.

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Bibliographic Details
Published in:Brandweek 1995-05, Vol.36 (22), p.12
Main Author: Staley, T L
Format: Article
Language:English
Subjects:
Automobile industry
CD-ROM
Marketing
Online Access:Get full text
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Description
Summary:Within a week of readying 10,000 CD-ROMs to show off Toyota's product line, all the free disks had been snapped up by consumers. Nearly 2,500 consumer calls were logged in one day.
ISSN:1064-4318