Toyota's ROM-a-thon

Within a week of readying 10,000 CD-ROMs to show off Toyota's product line, all the free disks had been snapped up by consumers. Nearly 2,500 consumer calls were logged in one day.

Saved in:
Bibliographic Details
Published in:Brandweek 1995-05, Vol.36 (22), p.12
Main Author: Staley, T L
Format: Article
Language:English
Subjects:
Automobile industry
CD-ROM
Marketing
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page
container_issue 22
container_start_page 12
container_title Brandweek
container_volume 36
creator Staley, T L
description Within a week of readying 10,000 CD-ROMs to show off Toyota's product line, all the free disks had been snapped up by consumers. Nearly 2,500 consumer calls were logged in one day.
format article
fullrecord <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_reports_218056698</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1861012</sourcerecordid><originalsourceid>FETCH-proquest_reports_2180566983</originalsourceid><addsrcrecordid>eNpjYeA0NDAz0TUxNrTgYOAqLs4yMDAwMTE34GQQDsmvzC9JVC9WCPL31U3ULcnIz-NhYE1LzClO5YXS3AyKbq4hzh66BUX5haWpxSXxRakF-UUlxfFGhhYGpmZmlhbGxKgBADq2Jc4</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>218056698</pqid></control><display><type>article</type><title>Toyota's ROM-a-thon</title><source>Business Source Ultimate</source><source>ABI/INFORM Global</source><creator>Staley, T L</creator><creatorcontrib>Staley, T L</creatorcontrib><description>Within a week of readying 10,000 CD-ROMs to show off Toyota's product line, all the free disks had been snapped up by consumers. Nearly 2,500 consumer calls were logged in one day.</description><identifier>ISSN: 1064-4318</identifier><language>eng</language><publisher>New York: Adweek LLC</publisher><subject>Automobile industry ; CD-ROM ; Marketing</subject><ispartof>Brandweek, 1995-05, Vol.36 (22), p.12</ispartof><rights>Copyright VNU eMedia, Inc. May 29, 1995</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.proquest.com/docview/218056698?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>312,778,782,789,15303,36049,44350</link.rule.ids></links><search><creatorcontrib>Staley, T L</creatorcontrib><title>Toyota's ROM-a-thon</title><title>Brandweek</title><description>Within a week of readying 10,000 CD-ROMs to show off Toyota's product line, all the free disks had been snapped up by consumers. Nearly 2,500 consumer calls were logged in one day.</description><subject>Automobile industry</subject><subject>CD-ROM</subject><subject>Marketing</subject><issn>1064-4318</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1995</creationdate><recordtype>article</recordtype><sourceid>M0C</sourceid><recordid>eNpjYeA0NDAz0TUxNrTgYOAqLs4yMDAwMTE34GQQDsmvzC9JVC9WCPL31U3ULcnIz-NhYE1LzClO5YXS3AyKbq4hzh66BUX5haWpxSXxRakF-UUlxfFGhhYGpmZmlhbGxKgBADq2Jc4</recordid><startdate>19950529</startdate><enddate>19950529</enddate><creator>Staley, T L</creator><general>Adweek LLC</general><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X5</scope><scope>7XB</scope><scope>87Z</scope><scope>883</scope><scope>8A3</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>M0F</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>19950529</creationdate><title>Toyota's ROM-a-thon</title><author>Staley, T L</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_reports_2180566983</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1995</creationdate><topic>Automobile industry</topic><topic>CD-ROM</topic><topic>Marketing</topic><toplevel>online_resources</toplevel><creatorcontrib>Staley, T L</creatorcontrib><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Entrepreneurship Database (ProQuest)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Collection</collection><collection>Entrepreneurship Database (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>ProQuest Central Essentials</collection><collection>eLibrary</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>ABI/INFORM Trade &amp; Industry</collection><collection>ProQuest research library</collection><collection>Research Library (Corporate)</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Brandweek</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Staley, T L</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Toyota's ROM-a-thon</atitle><jtitle>Brandweek</jtitle><date>1995-05-29</date><risdate>1995</risdate><volume>36</volume><issue>22</issue><spage>12</spage><pages>12-</pages><issn>1064-4318</issn><abstract>Within a week of readying 10,000 CD-ROMs to show off Toyota's product line, all the free disks had been snapped up by consumers. Nearly 2,500 consumer calls were logged in one day.</abstract><cop>New York</cop><pub>Adweek LLC</pub></addata></record>
fulltext fulltext
identifier ISSN: 1064-4318
ispartof Brandweek, 1995-05, Vol.36 (22), p.12
issn 1064-4318
language eng
recordid cdi_proquest_reports_218056698
source Business Source Ultimate; ABI/INFORM Global
subjects Automobile industry
CD-ROM
Marketing
title Toyota's ROM-a-thon
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-16T04%3A34%3A17IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Toyota's%20ROM-a-thon&rft.jtitle=Brandweek&rft.au=Staley,%20T%20L&rft.date=1995-05-29&rft.volume=36&rft.issue=22&rft.spage=12&rft.pages=12-&rft.issn=1064-4318&rft_id=info:doi/&rft_dat=%3Cproquest%3E1861012%3C/proquest%3E%3Cgrp_id%3Ecdi_FETCH-proquest_reports_2180566983%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=218056698&rft_id=info:pmid/&rfr_iscdi=true