A Eulogy for Joe Camel

Before the government eliminated Joe Camel it should have taken the time to decode the twists and turns in his pachyderm's face to understand his special appeal in the eyes of American beholders of all ages. Part of the appeal of the camel is the highly textured, expressive face of this singula...

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Bibliographic Details
Published in:Brandweek 1999-05, Vol.40 (18), p.29
Main Author: Deutsch, Robert D
Format: Magazinearticle
Language:English
Subjects:
Advertising restrictions
Animals
Brand image
Cigarette industry
Face
Laws, regulations and rules
Mythology
Settlements & damages
Smoking
Social conditions & trends
Tobacco industry
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Summary:Before the government eliminated Joe Camel it should have taken the time to decode the twists and turns in his pachyderm's face to understand his special appeal in the eyes of American beholders of all ages. Part of the appeal of the camel is the highly textured, expressive face of this singular animal. Its many-folded, elongated face suggests a codgyness, a potential for wisdom, a fierce lack of political correctness, and an inner sense of the disjunctures in life.
ISSN:1064-4318