Big ideas for ducks and their keepers

By creating ads that got remembered, six-year-old advertising agency Kaplan Thaler Group has steadily grown from a boutique shop founded in a townhouse to a mid-size agency with $430 million in annual billings. Linda Kaplan Thaler and Robin Koval have just published BANG! Getting Your Message Heard...

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Bibliographic Details
Published in:Brandweek 2003-10, Vol.44 (37), p.24
Main Authors: Thaler, Linda Kaplan, Koval, Robin
Format: Magazinearticle
Language:English
Subjects:
Advertising
Advertising agencies
Advertising campaigns
Celebrities
Contracts
Corporate profiles
Creativity
Kaplan Thaler, Linda
Koval, Robin
Marketing
Marketing agreements
Marketing industry
Officials and employees
Services
Slogans
Soap and cleaning agents industry
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Summary:By creating ads that got remembered, six-year-old advertising agency Kaplan Thaler Group has steadily grown from a boutique shop founded in a townhouse to a mid-size agency with $430 million in annual billings. Linda Kaplan Thaler and Robin Koval have just published BANG! Getting Your Message Heard in a Noisy World (Doubleday). Like other books written by creatives, Bang! underscores the importance of letting research inform campaign choices-up to a point. After that, it's crucial to let the creative juices flow so the big ideas can take shape. In an excerpt from the book that is presented, readers will learn about the essential ingredients for Big Bang ideas and how to create an atmosphere where they can thrive.
ISSN:1064-4318