BACKING BLU

Retailers are feeling like it's a pretty smart thing -- and even kind of trendy -- to promote Blu-ray Disc. In fact, retailers that only six months ago were rather ambivalent about high-def discs are now spinning stories to show how they were the first to fully embrace it this year. Blu-ray has...

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Bibliographic Details
Published in:Dealerscope 2008-06, Vol.50 (6), p.S6
Main Author: Hettrick, Scott
Format: Article
Language:English
Subjects:
Blu-ray discs
Chain stores
Consumers
Customers
Discount department stores
Electronics industry
HD-DVD
Market strategy
Preferences
Product development
Retail stores
Sales promotions
Online Access:Get full text
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Summary:Retailers are feeling like it's a pretty smart thing -- and even kind of trendy -- to promote Blu-ray Disc. In fact, retailers that only six months ago were rather ambivalent about high-def discs are now spinning stories to show how they were the first to fully embrace it this year. Blu-ray has become so fashionable that Cargo recently introduced a cosmetics line called "Blu-ray High-Definition Make-Up." Blockbuster recently said it was positioning itself to become the "Blu-ray headquarters for rental and retail product." Best Buy and Circuit City have the biggest displays and selection of Blu-ray products among the biggest national retail chains. And both stores regularly include the equivalent of a full-page ad in Sunday newspaper inserts for Blu-ray hardware and a promotion for Sony software. Online retailers are doing their part to push Blu-ray, even if the sales haven't yet prompted them to put a major spotlight on it.
ISSN:1534-4711