NBC's Olympic Proportions

The network also points out that Olympic viewers historically consume more when they are given more choices. When NBC began running Olympics on its cable nets, "We questioned whether the additional coverage would cannibalize or diminish interest in prime," said NBC's [John Miller]. In...

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Bibliographic Details
Published in:Multichannel news 2008-08, Vol.29 (30), p.8
Main Author: Romano, Allison
Format: Article
Language:English
Subjects:
Distribution channels
Market strategy
Olympic games-2008
Service introduction
Television broadcasting industry
Television broadcasting of sports
Television networks
Television programming
Television sports
Webcasting
Online Access:Get full text
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Summary:The network also points out that Olympic viewers historically consume more when they are given more choices. When NBC began running Olympics on its cable nets, "We questioned whether the additional coverage would cannibalize or diminish interest in prime," said NBC's [John Miller]. Instead, it created a stronger appetite. When CNBC and Bravo ran events from Athens that ended at 7:59 p.m., 54% of viewers switched over to NBC's primetime, according to network research.
ISSN:0276-8593
1558-2965