Alternative Dispute Resolution

They are wide-eyed, pouty-lipped and, by all accounts, complete Bratz. But despite their bad-girl looks, sales of these hip, urban dolls are now far outpacing sales of the more traditional, all-American Barbie. In 2004, however, Mattel, the maker of Barbie, filed suit against MGA, the manufacturer o...

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Bibliographic Details
Published in:The IP Litigator : Devoted to Intellectual Property Litigation and Enforcement 2009-01, Vol.15 (1), p.40
Main Author: Skaff, Stephanie
Format: Article
Language:English
Subjects:
Alternative dispute resolution
Disputes
Dolls
Litigation
State court decisions
Toy industry
Online Access:Get full text
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Summary:They are wide-eyed, pouty-lipped and, by all accounts, complete Bratz. But despite their bad-girl looks, sales of these hip, urban dolls are now far outpacing sales of the more traditional, all-American Barbie. In 2004, however, Mattel, the maker of Barbie, filed suit against MGA, the manufacturer of the Bratz dolls, accusing MGA of stealing the original design drawings that gave birth to the Bratz empire. The resulting litigation was, by all accounts, a doll-eat-doll fight. After years of litigation and a three-month trial, a 10-person federal jury returned a $100 million verdict against MGA, finding in Mattel's favor on several different legal theories, including copyright infringement and a variety of common law claims. But despite the verdict, the legal battle between the rival toymakers is far from over.
ISSN:1086-914X