Pack outlets

Most of the soft drink multi-packs sold by Mr. [Mike]'s are merchandised warm since cold multi-packs are offered in fewer than half of its stores. In Massachusetts, Mr. Mike's cannot sell beer, so coolers have a little more "wiggle room" to offer multi-packs cold-but never at a v...

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Bibliographic Details
Published in:Convenience Store Decisions 2005-10, Vol.16 (11), p.78
Main Author: Donahue, Bill
Format: Article
Language:English
Subjects:
Beer
Beverages
Convenience stores
Customers
Displays
Field trips
Grocery stores
Merchandising
Packaged goods
Packaging
Prices
Soft drinks
Online Access:Get full text
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Summary:Most of the soft drink multi-packs sold by Mr. [Mike]'s are merchandised warm since cold multi-packs are offered in fewer than half of its stores. In Massachusetts, Mr. Mike's cannot sell beer, so coolers have a little more "wiggle room" to offer multi-packs cold-but never at a value-added price. In its New Hampshire stores, where alcohol sales are permitted, Mr. Mike's offers soft drink multi-packs only warm to accommodate multi-packs of cold beer.
ISSN:1054-7797