Pack outlets

Most of the soft drink multi-packs sold by Mr. [Mike]'s are merchandised warm since cold multi-packs are offered in fewer than half of its stores. In Massachusetts, Mr. Mike's cannot sell beer, so coolers have a little more "wiggle room" to offer multi-packs cold-but never at a v...

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Published in:Convenience Store Decisions 2005-10, Vol.16 (11), p.78
Main Author: Donahue, Bill
Format: Article
Language:English
Subjects:
Beer
Beverages
Convenience stores
Customers
Displays
Field trips
Grocery stores
Merchandising
Packaged goods
Packaging
Prices
Soft drinks
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container_issue 11
container_start_page 78
container_title Convenience Store Decisions
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creator Donahue, Bill
description Most of the soft drink multi-packs sold by Mr. [Mike]'s are merchandised warm since cold multi-packs are offered in fewer than half of its stores. In Massachusetts, Mr. Mike's cannot sell beer, so coolers have a little more "wiggle room" to offer multi-packs cold-but never at a value-added price. In its New Hampshire stores, where alcohol sales are permitted, Mr. Mike's offers soft drink multi-packs only warm to accommodate multi-packs of cold beer.
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identifier ISSN: 1054-7797
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issn 1054-7797
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source EBSCOhost Business Source Ultimate
subjects Beer
Beverages
Convenience stores
Customers
Displays
Field trips
Grocery stores
Merchandising
Packaged goods
Packaging
Prices
Soft drinks
title Pack outlets
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