PINpoint the Way to Success

Consumers can have 6 to 10 personal identification numbers (PIN) for a wide range of different transaction cards. If each card has a different PIN, either breached PIN security or reduced card usage is inevitable. Atalla Corp. (San Jose, California) manufactures encryption devices that allow custome...

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Bibliographic Details
Published in:Bankers monthly 1989-12, Vol.106 (12), p.68
Main Author: Hawk, Kathleen
Format: Article
Language:English
Subjects:
Advantages
Automated teller machines
Bank credit cards
Bank debit cards
Customers
Financial institutions
Identification
Marketing
Personal identification numbers
Security
Selection
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Summary:Consumers can have 6 to 10 personal identification numbers (PIN) for a wide range of different transaction cards. If each card has a different PIN, either breached PIN security or reduced card usage is inevitable. Atalla Corp. (San Jose, California) manufactures encryption devices that allow customers to select their own PINs, either at a bank branch or through the mail. Card usage has risen significantly at Atalla's client institutions. According to a survey of 100 financial institutions conducted by Diebold Inc., customer-selected PINs were the most significant factor differentiating the top 20 high-performance automated teller machine programs from average programs. The benefits of allowing consumers to select their own PINs have been known for years, but a significant number of financial institutions continue to generate PINs in-house. ETSolutions (Largo, Florida) is addressing the issues of cost and complication with a relatively simple PIN-selection system that can be operated on a personal computer.
ISSN:0005-5476