What I've learned as a CR practitioner

Corporate Responsibility Management asked several experienced CR practitioners to share their most important lessons. Paul Longshaw is an internal communications And CR consultant who has worked with a variety of clients including BP, Cancer Research UK, Orange, Oxfam and Vodafone. At BP, he set up...

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Bibliographic Details
Published in:Corporate Responsibility Management 2005-04, Vol.1 (5), p.34
Main Authors: Longshaw, Paul, Roper, Anita, May, Brendan, Hastings, Michael, Patterson, Lynn
Format: Article
Language:English
Subjects:
Art galleries & museums
Community
Corporate culture
Corporate responsibility
Employees
Endorsements
Social responsibility
Volunteers
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Summary:Corporate Responsibility Management asked several experienced CR practitioners to share their most important lessons. Paul Longshaw is an internal communications And CR consultant who has worked with a variety of clients including BP, Cancer Research UK, Orange, Oxfam and Vodafone. At BP, he set up and managed the company's global social investment unit. Here, he discusses how he engaged employees of different cultures in a global volunteering program at BP.
ISSN:1744-0157
1744-0165