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All three of these new deals presume that people are so incredibly lazy that they would sooner sign up for these digital services and pay $1 or $2 to download or record a program than simply click a single button on the DVR remote control to record the same show at no cost. And consumers would do so...

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Bibliographic Details
Published in:Video Business 2005-11, Vol.25 (46), p.28
Main Author: Hettrick, Scott
Format: Article
Language:English
Subjects:
Fees & charges
Market strategy
Portable equipment
Service introduction
Television programming
Television programs
Online Access:Get full text
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Summary:All three of these new deals presume that people are so incredibly lazy that they would sooner sign up for these digital services and pay $1 or $2 to download or record a program than simply click a single button on the DVR remote control to record the same show at no cost. And consumers would do so even knowing that, in the case of the Comcast and DirecTV deals, the show would only be available to them for viewing until the next episode premieres, usually a week later.
ISSN:0279-571X