What makes an ad?

Sure, it's nice to hold DVD up as one of the only sacred grounds left. But, in reality, consumers are already bombarded with ads on DVDs for everything from other DVDs and upcoming theatrical releases to videogames, theme parks and all manner of merchandise. They just happen to all come from a...

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Bibliographic Details
Published in:Video Business 2005-05, Vol.25 (18), p.28
Main Author: Hettrick, Scott
Format: Magazinearticle
Language:English
Subjects:
Advertising
Commercials
Consumers
Digital video disk
Home entertainment industry
Management
Video production companies
Online Access:Get full text
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Summary:Sure, it's nice to hold DVD up as one of the only sacred grounds left. But, in reality, consumers are already bombarded with ads on DVDs for everything from other DVDs and upcoming theatrical releases to videogames, theme parks and all manner of merchandise. They just happen to all come from a single company. Does the consumer know the difference?
ISSN:0279-571X