Using Social Media To Increase HIV Testing Among Men Who Have Sex with Men - Beijing, China, 2013–2017

Men who have sex with men (MSM) are at higher risk for acquiring human immunodeficiency virus (HIV) infection and are a difficult subgroup to reach through traditional health care activities. A geolocation-based online HIV testing promotion campaign from China's largest social media platform or...

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Bibliographic Details
Published in:MMWR. Morbidity and Mortality Weekly Report 2019, Vol.68 (21), p.478-482
Main Authors: Wang, Liming, Podson, Dylan, Chen, Zihuang, Lu, Hongyan, Wang, Vania, Shepard, Colin, Williams, John K, Mi, Guodong
Format: Report
Language:English
Subjects:
Acquired immune deficiency syndrome
AIDS
Digital media
Health care
Health risks
HIV
Human immunodeficiency virus
Infections
Medical tests
Sexually transmitted diseases
Short message service
Smartphones
Social networks
STD
Subgroups
Systematic review
Text messaging
Trends
Viruses
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Summary:Men who have sex with men (MSM) are at higher risk for acquiring human immunodeficiency virus (HIV) infection and are a difficult subgroup to reach through traditional health care activities. A geolocation-based online HIV testing promotion campaign from China's largest social media platform oriented to MSM coincided with a steep continuous increase in HIV testing, suggesting the campaign is effective in promoting HIV testing among MSM. Leveraging social media platforms and their geolocation-based text messaging functionality might be useful in increasing HIV testing among MSM, particularly those aged ≤35 years.
ISSN:0149-2195
1545-861X