Take the blinders off

's pricing of $7.99 for each DVD of the three previous [Harry Potter] movies cheapens the consumer's perception of the value of a DVD, especially these Potter titles, which Hastings had been selling well at much higher prices.

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Bibliographic Details
Published in:Video Business 2005-11, Vol.22 (48), p.28
Main Author: Hettrick, Scott
Format: Article
Language:English
Subjects:
Home entertainment industry
Industrywide conditions
Retail sales
Online Access:Get full text
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Description
Summary:'s pricing of $7.99 for each DVD of the three previous [Harry Potter] movies cheapens the consumer's perception of the value of a DVD, especially these Potter titles, which Hastings had been selling well at much higher prices.
ISSN:0279-571X