Marketing: an overlooked aspect of information operations

Trent and James discuss US Army's aspect of information operations (IO), actions taken to affect the adversary's and influence others' decision making processes, information, and information systems while protecting one's own information and information systems. Officers wishing...

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Bibliographic Details
Published in:Military Review 2005-07, Vol.85 (4), p.70
Main Authors: Trent, Stoney, Doty, III, James L
Format: Magazinearticle
Language:English
Subjects:
Decision making
Information systems
Marketing
Military engagements
Military strategy
Propaganda analysis
Online Access:Get full text
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Summary:Trent and James discuss US Army's aspect of information operations (IO), actions taken to affect the adversary's and influence others' decision making processes, information, and information systems while protecting one's own information and information systems. Officers wishing to specialize IO are afforded opportunities for advanced schooling, but only in information systems and computer science. These areas provide technical skills necessary to link IO to the broader information superiority effort, but they are not particularly helpful in developing effective IO campaigns aimed at diverse populations.
ISSN:0026-4148
1943-1147