Charting the video streaming flow

In the ongoing courtship of TVs and PCs, who will ultimately reap the rewards of a savvy consumer who can, with a mouse click, access more information about advertised products - the MSO or the advertiser? The potential values (and probably pitfalls) of the Internet's inevitable role in televis...

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Bibliographic Details
Published in:Broadcasting & Cable 1997-12, Vol.127 (51), p.108
Main Author: Rice, Lynette
Format: Article
Language:English
Subjects:
Advantages
Alliances
Cable television industry
Disadvantages
Internet
Streaming media
Television
Television advertising
Video
Online Access:Get full text
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Summary:In the ongoing courtship of TVs and PCs, who will ultimately reap the rewards of a savvy consumer who can, with a mouse click, access more information about advertised products - the MSO or the advertiser? The potential values (and probably pitfalls) of the Internet's inevitable role in television was highlighted last week in a Western Show discussion that had as much to do with available technology as it did with the potential benefits to MSOs and cable programmers.
ISSN:1068-6827