Scaring up some viewers

Viewers are sure to come at a premium on November 2, 1997, one of only a few nights during the sweeps when the Big Four pull out their big guns. The programs and strategies for marketing them are highlighted.

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Bibliographic Details
Published in:Broadcasting & Cable 1997-10, Vol.127 (44), p.34
Main Author: Rice, Lynette
Format: Article
Language:English
Subjects:
Competition
Market strategy
Nielsen ratings
Television networks
Television programs
Online Access:Get full text
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Description
Summary:Viewers are sure to come at a premium on November 2, 1997, one of only a few nights during the sweeps when the Big Four pull out their big guns. The programs and strategies for marketing them are highlighted.
ISSN:1068-6827