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ABC, CBS battle for Friday

ABC and CBS are battling for Friday night viewers, continuing the fight for an already fragmented family audience. ABC has already begun to strategize.

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Bibliographic Details
Published in:Broadcasting & Cable 1997-11, Vol.127 (48), p.32
Main Author: Rice, Lynette
Format: Article
Language:English
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Online Access:Get full text
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Summary:ABC and CBS are battling for Friday night viewers, continuing the fight for an already fragmented family audience. ABC has already begun to strategize.
ISSN:1068-6827