Maximize Your Trade Show Investment

Ask executives how they feel about trade shows, and many will tell you that they are a waste of time and money. Trade shows are probably the most mismanaged, misunderstood portion of your marketing budget, says Quinten Barclay, CEO of Cummings Group, a marketing communications consultancy based in R...

Full description

Saved in:
Bibliographic Details
Published in:Incentive 2007-04, Vol.181 (4), p.11
Main Author: Galea, Christine
Format: Article
Language:English
Subjects:
Guidelines
Market strategy
Success factors
Trade shows
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Ask executives how they feel about trade shows, and many will tell you that they are a waste of time and money. Trade shows are probably the most mismanaged, misunderstood portion of your marketing budget, says Quinten Barclay, CEO of Cummings Group, a marketing communications consultancy based in Rockford, IL. Here are three expert strategies to ensure your booth is worth the expense: 1. Follow up. 2. Rank leads. 3. Measure return on investment.
ISSN:1042-5195