Toy fair shows power of kid vid

Movies and videos aimed at 2- and 3-year-olds, along with the ever expanding complementary licensed merchandising campaigns, dominated the recent American International Toy Fair.

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Bibliographic Details
Published in:Billboard 1998-03, Vol.110 (11), p.119
Main Author: Sherber, Anne
Format: Article
Language:English
Subjects:
Licensed products
Merchandising
Motion pictures
Television programs
Toys
Trade shows
Online Access:Get full text
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Description
Summary:Movies and videos aimed at 2- and 3-year-olds, along with the ever expanding complementary licensed merchandising campaigns, dominated the recent American International Toy Fair.
ISSN:0006-2510