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The quick-turnaround marketing strategy has found success in the sporting world, with videotapes of events being released within a few weeks. Recently, the strategy has spread to encompass events such as the death of Princess Diana.

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Bibliographic Details
Published in:Billboard 1998-01, Vol.110 (3), p.61
Main Author: Sherber, Anne
Format: Article
Language:English
Subjects:
Consumers
Funerals
Holidays & special occasions
Marketing
Professional baseball
Professional football
Sports
Stadiums
Video industry
Online Access:Get full text
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Summary:The quick-turnaround marketing strategy has found success in the sporting world, with videotapes of events being released within a few weeks. Recently, the strategy has spread to encompass events such as the death of Princess Diana.
ISSN:0006-2510