Market for timely titles heats up

The quick-turnaround marketing strategy has found success in the sporting world, with videotapes of events being released within a few weeks. Recently, the strategy has spread to encompass events such as the death of Princess Diana.

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Published in:Billboard 1998-01, Vol.110 (3), p.61
Main Author: Sherber, Anne
Format: Article
Language:English
Subjects:
Consumers
Funerals
Holidays & special occasions
Marketing
Professional baseball
Professional football
Sports
Stadiums
Video industry
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container_title Billboard
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creator Sherber, Anne
description The quick-turnaround marketing strategy has found success in the sporting world, with videotapes of events being released within a few weeks. Recently, the strategy has spread to encompass events such as the death of Princess Diana.
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source EBSCOhost Business Source Ultimate; Nexis UK
subjects Consumers
Funerals
Holidays & special occasions
Marketing
Professional baseball
Professional football
Sports
Stadiums
Video industry
title Market for timely titles heats up
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